Allied Retail Partners, LLC and Red Mountain Retail Group, Inc. recently launched Retail Media Company (RMC), a new division that specializes in the integration of media and technology within shopping centers and retailer operations which is designed to increase revenue, enhance the consumer experience, and significantly increase customer traffic and dwell time.

RMC was developed to address the dramatic changes that have occurred within the multi-billion dollar media and advertising industry during the past few years. These changes have created a tremendous opportunity for property owners, advertisers, and consumers.

As a result of the changing landscape of the media and advertising industry, marketers and advertisers are no longer relying solely on traditional “in-home” advertising networks (TV, Radio, and Newspapers) to reach their desired consumers. Marketers and advertisers have begun to look elsewhere. Advertising networks that reach consumers while they are “out-of-home”, particularly while they are out shopping, where they can easily act on advertising messages, have proven to be a viable and valuable new medium. The advertising networks all attempt to reach and influence consumers while they are out of their homes and therefore closer to enacting a transaction.

Understanding this new paradigm shift, RMC is actively involved in creating value for advertisers, consumers and property owners. The members of RMC have substantial experience in all aspects of media-based value creation, from having launched numerous networks (i.e. Gas Station TV) to creating award winning content for established networks (i.e. Las Vegas Convention Center). As a consultant or an investment partner, RMC’s platform can assist property owners, developers and media companies charged with successfully finding their way in this new media world.

RMC is a single source of information and services:

• Providing consulting services that help define what value exists by adding place-based media through investing in media and technology solutions.


• Evaluating what type and size of network is best suited for a given project.


• Providing network management services, including content creation, scheduling and management.


• And RMC can invest in the cost of establishing the networks.

For more information about RMC and the services offered by RMC, please contact Daviod Goldman, Managing Partner, at 310.235.0444 x15 or dgoldman@alliedretailpartners.com.